Blog Updates via Email Subscription
An RSS feed element is automatically added to the sidebar of any blog you create. The RSS feed allows blog visitors to receive automatic updates about your blog if they are using a feed reader like Google Reader. There are dozens and dozens of such readers available for Windows, Mac OS, iPhones, iPads, Android devices, and so on from there. You can read a bit more about RSS Feeds in this help article.
But what if you want to offer your visitors an option to follow your blog other than just via RSS? In this case, you can offer them an option to sign-up for updates to your blog via email. This can be done for free through a Google service called Feedburner. Read our instructions below to learn how to set it up, but please note that this is not a service we provide and not something we can directly support.
Start by going to the Feedburner login / signup page at feedburner.google.com. Log in to a Google / Gmail account or create a new one. Then you'll be prompted to add your blog's RSS feed.
You can find your RSS feed on the sidebar of your blog. Copy the link from there (do this from your live site, not from the editor).
And then paste the link into the feed field and click the Next button.
Feedburner will assign your blog a Title (this Title will show up in the emails readers receive). Make sure you like the Title and then click Next.
Success! Now click the "Skip directly to feed management" link.
On the following page, choose the Publicize tab and go to the Email Subscriptions section.
Click the Activate button to turn Email Subscriptions on.
Feedburner will provide you with HTML code that needs to be copied and then pasted to the sidebar of your blog. Be sure to copy the entire block of code.
Paste the Feedburner code into the Custom HTML Element.
And then you're done! Publish your site and visitors will be able to sign up to receive updates to your blog via email.